Match Maker
Being able to co-ordinate the colour of your integral blinds with the window and door frames and hardware is really important, writes Morley...
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The Installer Magazine – May 2024
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The Installer Magazine – April 2024
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Editor's Comment
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Editor Brian Shillibeer says interest rates are hitting consumers in the pocket and hitting house building and renovation and although high-end markets exist, installers also want to be secure in their traditional markets of replacing windows or sticking them into new homes. To win business, prices are being slashed. And we know that when margins go, so do companies – like Everest, Safestyle, UKWDG et al. To Read More – Click The Pick
Scott’s Corner - Data – Garbage In, Garbage Out
Effective marketing to potential customers relies heavily on precise targeting and engagement. However, relying on outdated or inaccurate data sets the stage for failure. Each misdirected outreach not only diminishes response rates but also damages your brand’s reputation – a classic case of ‘Garbage In, Garbage Out’ in action, writes Andrew Scott, as he shares how overcoming bad data in modern marketing is the key to success. To Read More – Click The Pick
Differential Settlement Don’t Settle For Sub-Standard
Differential settlement – and avoiding differential settlement – should be very important to conservatory or other pre-fabricated extension installers, writes The Installer’s technical expert, Don Waterworth. This is because it occurs due to poor foundation design – and it costs a fortune to put right. To Read More – Click The Pick
Timberlook – 1,500 Leads And Counting
In addition to offering a full suite of heritage fenestration products, Timberlook provides an in-house lead generation programme. 2024 has already seen nearly 1,500 leads generated for installers.
Rooflights & Extensions Feature – Venting Explained
SheerVent was specifically engineered to provide a practical, stylish solution that integrates with the Sheerline S1 roof lantern. It is now also available for S2 conservatory roofs, writes the company’s Jon Crohill who explains the development process and the importance of ventilation.
FENSA Column – An Issue Of Credibility
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If installers go down the lazy route of disclaimers or indemnity insurance just because a homeowner doesn’t want vents fitting to their new windows, we’ll lose credibility. It is our job as an industry to explain why they’re needed, writes Sam Davies of FENSA
Technical Article – Aspect – Whether Weather Will Cause Leaky Windows
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You may well be familiar with the phrase location, location, location but you should also be familiar with aspect, aspect, aspect, writes Don Waterworth, as it is aspect that will determine if windows are hit hard by the weather and thus if they will fail.
Aluminium & Sustainability Feature – Marketing Sustainability
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Samantha Hill, head of marketing at Reynaers Aluminium UK, looks at how the benefits of sustainability can be promoted to homeowners.
Packers Feature – The Challenges Of Triple Glazing
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As they become increasingly popular, fabricators will be factoring in all the challenges faced when manufacturing triple glazed windows. Installers need to be aware of those challenges and how they and others will affect the projects they will be working on.
Up Hup! And Away – Clark Turns Superhero For Faster Extensions
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Architect Laura Jane Clark from BBC’s Your Home Made Perfect is already up and away in in her new role as the superhero promoting Ultraframe’s new Hup! building system for house extensions built on existing bases – particularly bases where outdated conservatories now sit.